Testimonial
"After listening to Dave's informative speech in blogs and how they can be of use to your business and website, suddenly the mist cleared for me. since then I have been able to understand the jargon that our web designer has thrown at me and have managed to develop our site and improved our website ratings at the same time. I always thought that this sort of thing was for those in the know and was best left to the techies, but no, how wrong I was, us mere mortals can join in too!"
Louise Swinburne
General Manager
The Pumphouse Restaurant
Search Engine Optimisation and Web Marketing Professionals
Welcome to Search Engine Sensation. Search Engine Sensation is part of Atomic Web Solutions. Due to the success of our Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) services, we have setup this web site in order to provide information and advice on all aspects of optimising (optimizing to customers over the pond!) and of course professional web and Internet marketing services for your business.
Development and implementation of search and marketing strategies is what we do – pure and simple. No false promises, just honest results – increased visits, increased enquiries and increased sales!
Search Engine Optimisation (SEO)
Search engine optimisation aims to index and improve rankings for the web pages which are most relevant to the keywords searched for according to the algorithm of engine. The relevant pages are returned in search engine results pages (SERPS). Although we call this process search engine optimisation, the result of the exercise should be to ensure that web pages are still created for humans.
We highly recommend that page copy (or text content) is written for visitors first and spiders second, because the web site cannot achieve its marketing objectives with unnatural sounding text, laden with keywords, solely to rank highly in the search results. In order to further fine tune the pages and keep them user and search friendly, the architecture of the website, including its internal link structure, navigation etc must be optimised and suitably modified for human beings and search spiders to navigate through the website pages. Search spiders then can scan all necessary data about the whole site and store it in the search engines' data base. This is the first step on the road to ensuring that your web site ranks highly in the search engines, leading to increased visitor levels, increased enquiries and hopefully increased business for you.
Before any SEO work is carried out, we'll do a complete analysis of your site, including:
- Site Structure analysis – is your web site designed with the search engines in mind and in a logical manner that will assist visitors and search engines in navigating the site and web pages. Are menus and other navigation built in a way that hinders SE spiders?
- On-page analysis - including layout of the pages, the text content (copy) quality, recommendations for improving the use of H1 tags, ALT tags and META tags
- Content Relevancy and Keyword analysis - including the content of your entire site and suggested improvements or additions that will make your site more relevant for specific topics and keywords
- Link Building analysis – Linking from good quality external web sites to your site (back linking) dramatically improves the importance that the search engines attribute to your site, and increase your Google PageRank score. We’ll seek legitimate targeted back links that boost your site's relevancy for key terms
Search Engine Marketing (SEM)
We have considerable experience in these areas and have achieved excellent results for our clients. The sections and pages in this web site will provide detailed and hopefully interesting information on SEO and web marketing, for those who are interested in the actual theory.
Or if you just want to enquire about our professional SEO and web marketing services, contact Search Engine Sensation.