Testimonial
"After listening to Dave's informative speech in blogs and how they can be of use to your business and website, suddenly the mist cleared for me. since then I have been able to understand the jargon that our web designer has thrown at me and have managed to develop our site and improved our website ratings at the same time. I always thought that this sort of thing was for those in the know and was best left to the techies, but no, how wrong I was, us mere mortals can join in too!"
Louise Swinburne
General Manager
The Pumphouse Restaurant
E-mail Marketing Campaigns
Getting sales from existing customers is much easier than finding new customers. Sending informative, catchy and interesting e-mails to people that actually want to receive information from you is a very powerful sales tool – if done properly.
OK, so you can setup an address book in your favourite e-mail tool, but is it reliable enough to send out to thousands of recipients?
Can you measure the returns?
How many people receive your e-mail?
How many bounce (because of a bad address) etc)?
How many people open it?
How many people click on the links?
How many people unsubscribe from the list?
A well setup and managed e-mail marketing campaign should provide all of this information.
How we help with your e-mail campaigns?
Initial creation of Contact Database
The first is to take the list of contacts (as an Excel Spreadsheet or similar) and upload these to the database to be used for the e-mail campaign. Search Engine Sensation will upload the information supplied, or obtain targeted lists from high quality list providers.
Creation of the HTML (formatted) e-mail Template
We will create an e-mail template containing your branding, relevant text, graphics and links. This template will be modified as required for each e-mail campaign (such as Quarterly Newsletter, Announcement etc). We can assist in creation of the required copy (text), images etc for incorporation into the particular e-mail message.
Preparation of the Campaign and Sending of the Message
We will then create the e-mail message to be sent and carry out a test sending (to e-mail addresses within your organisation for example)
Once approved, the e-mail message will be sent to the target group of contacts.
Fields such as Title, Forename and Surname will be automatically merged into the e-mails as they are sent to provide a personalised message to the recipient.
E-mails will be set from a powerful e-mail server to ensure reliable delivery
Surveys
Further mailings could be created to perform customer surveys:
create, send out, and track the results of surveys to customers and subscribers
Add an unlimited number of questions to the e-mail template
customise the survey with logo and colour scheme
ask multiple choice, checkbox, and open-response questions
provide real-time data with responses and graphs and then export all data for further analysis.
Other Services
We can add a subscription form to the web site that would allow visitors to subscribe to one or more mailing lists – such as ‘Regular Newsletter’ – on submission of the form, their details would automatically be added to the relevant contact list.
Contact us now - you won't be disappointed