Testimonial
"After listening to Dave's informative speech in blogs and how they can be of use to your business and website, suddenly the mist cleared for me. since then I have been able to understand the jargon that our web designer has thrown at me and have managed to develop our site and improved our website ratings at the same time. I always thought that this sort of thing was for those in the know and was best left to the techies, but no, how wrong I was, us mere mortals can join in too!"
Louise Swinburne
General Manager
The Pumphouse Restaurant
Traditional Marketing
There is still plenty of room for traditional marketing in the modern business world but this needs to synchronise with your web marketing strategy so that all of your marketing effort is harmonised and works effectively.
Firstly a decision needs to be reached as to what is going to be achieved and who are the target audience. Then decide on the best method to attain the best results. It’s also essential that you can measure the results.
Example:
Producing a load of the typical fliers that come through our doors week in week out is a waste of time and money - most just end up in ‘the bin’ a huge waste, even if they go in the recycling bin!
If this method truly is your best route to market (say for a landscape company wanting to attract the public) – this method of marketing/advertising is fine, Internet marketing probably needs to come later for this business as their market widens. Then coming up with something different and creative will really make you stand out – get your customers immediate attention. AIDA (Attention, Interest, Desire, Action)
Read more about email marketing